World Refugee Day 2022 x Pacific Immigrant Resources Society
BACKGROUND: In honour of World Refugee Day (WRD) 2022 and in response to the ongoing humanitarian crisis, I designed this social media graphic, aligned with the marketing strategy and values of the organization Pacific Immigrant Resources Society (PIRS).
OPPORTUNITY: The idea behind this was to highlight and honour the work PIRS has done in the past with newcomer women and children, with a focus on the participant's overview to raise brand awareness of PIRS and engage the community further in the programs/services offered for WRD.
STRATEGY:
-Research into the organization and the programs offered
-Generate and compile all the information collected from previous annual reports, participants' overview evaluations, and coordinator and program documents to create the rough draft of the content
-Develop the content ideas into final publishable content pieces that appeal to the target audience
-Distribute the content pieces in the proper channels, based on the marketing strategy
-Promote the content to the right audience for an increase in visitors to our site + lead to the Crisis Fund CTA
The Vancouver Half Marathon 2022 x Pacific Immigrant Resources Society
BACKGROUND: The Pacific Immigrant Resources Society (PIRS) participates in the Vancouver Half Marathon every year to support newcomer women and children. For this year's theme, funds were raised for the PIRS Crisis Fund in response to the ongoing humanitarian crisis globally. Our 15 participating runners and donors raised funds of over $10,000 and went above our initial goal.
SOCIAL MEDIA STRATEGY: For this, I led our team with a social media strategy with the purpose of getting the local community to register for the event with our organization early on as pre-registers. Therefore, social media platforms were an essential part of our marketing strategy.
The platforms that were mostly used for this campaign were Instagram, Facebook, Twitter and LinkedIn, each was designed with a specific strategy that works best with each social platform. Overall, the common goals of the PIRSxVHM2022 campaign were:
-Plan ahead to deliver high-quality content across all of our channels that will engage our audience and catch the attention of others also participating
-Establish the organization's trust within the local community and online partnerships with other organizations
-Raise funds of over $10,000
OTHER DESIGNS FOR PACIFIC IMMIGRANT RESOURCES SOCIETY
CONTENT FOR HI-FIVE MOVEMENT
